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Business Intelligence Perspectives
Topic: Business Intelligence Files
Owner: Mark Rittman
Date: 2008-06-09
Subtopic: Technical Journal

Businesses are always making decisions. Some of them are large: whether you launch a new product, where you should open a new branch, whether it’s worth doing business in a new state or country. However, most of these decisions are relatively small: whether you should offer a discount to a customer, whether you should refund a bank charge, which supplier you should use to ship an order. While the big decisions may seem important, the small ones can have just as much impact on how your business performs.

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