ODTUG Sunday Symposium - Application Express at OOW

Are you a developer or architect who wants in-depth technical training at Oracle OpenWorld?

ODTUG is proud to offer five Symposiums on Sunday, September 30, 2012 at Oracle OpenWorld in San Francisco, CA. ODTUG Symposium topic areas are: Database Development, Business Intelligence, Fusion Middleware, Hyperion/EPM, and Application Express.

ODTUG Sunday Symposium Application Express Schedule

Application Express
Sunday, September 30
Moscone West – 2007
12:00 – 4:30 p.m. 

APEX as an Asset in a Large Organization
Timothy St. Hilaire, BAE Systems

Time: 12:00 – 12:45 p.m.

When working in a large organization, adopting a framework may be difficult and fraught with political challenges.  When a business has an investment in the Oracle database or related tools, this decision can be much simpler.  The APEX framework, when thought of as an extension of the database, can be an asset to any organization.

This presentation will discuss how one division of BAE Systems adopted the APEX technology and then grew its potential to work both across divisions in US businesses and as an international solution.  The session will highlight some key hurdles to adoption and provide some suggestions on how to grow APEX adoption in your organization.


  1. Discuss how a large organization went through the process of adopting the APEX technology framework.
  2. Outline technical hurdles to adoption for successful implementation in a large organization.
  3. List of suggestions on how to improve user acceptance.

How to Teach an Old Dog New Tricks – Revitalizing a Legacy ERP System with APEX
Nick Eschleman, Cornerstone Brands
Matt Barnhart, Cornerstone Brands
Time: 1:00 – 2:00 p.m.

Learn how Cornerstone Brands remodeled a legacy ERP application; adding significant new functionality while reducing the total cost of ownership. In the course of the presentation, Cornerstone will cover the key drivers in making this strategic choice, the approach and tools used in executing the strategy, and the key lessons learned. The session will outline the impact to the overall database environment and the role the database administration played in successful execution of this Mission Critical application strategy.     


  1. Why APEX is a perfect fit for Cornerstone’s Mission Critical Applications.
  2. What are the key approach/techniques that lead to a successful APEX implementation?
  3. What is the impact of APEX on the Database environment?

The Express Path to Mission-Critical Solutions at a Pharmaceutical Company
Larry Picket, Purdue Pharma LP
Time: 2:30 – 3:30 p.m.

Purdue Pharma LP has developed and run many mission critical systems including a custom CRM system, Adverse Event Workflow Monitoring system, PMO system, public facing websites, R&D Project/pipeline management, and over thirty other applications. Currently they are adding mobile support on many of these applications and have found APEX robust in offering mobile support. They have found APEX fit greatly with their development methodology. They have also found that APEX interfaces really well with mobile technologies such as jQueryMobile and PhoneGap.


  1. Oracle APEX: mission-critical applications and how it fits into a theme of lean IT based on Agile.
  2. What makes the APEX applications popular with Purdue Pharma users and why they want more?
  3. How Purdue Pharma is leveraging APEX for mobile applications.

Upgrading the Fun Ships® with Oracle APEX
Jerome Raja, Carnival Cruise Lines
Time: 3:45 – 4:30 p.m.

Carnival Cruise Line's embarkation system was designed in Oracle Forms years ago. Due to a number of factors, they needed to migrate to a more modern platform. After investigating a number of options, Carnival chose Oracle Application Express. With only a couple of days of training, a working prototype was quickly created.  

The new APEX-based embarkation application interfaces with existing passport and credit card readers, which speed up the check-in process significantly, providing both cost savings and more revenue for Carnival. Carnival was able to leverage their existing staff of PL/SQL developers and their domain expertise, as very little of the existing PL/SQL code had to be changed.


  1. Learn how Carnival leveraged existing resources.
  2. See a demonstration of the resulting system.

Hear about the unique challenges of having over twenty floating data centers.

Recent Stories
Introducing the Newest Members of the ODTUG 2024 Board of Directors

2024 ODTUG Board Nominations - Guidelines

Board Nomination: Candidate Example